If everything’s an argument, then the piece of writing before you here is no exception.
Do the fonts used argue that “there is none better”?
What argument does Republic Hall Week Celebration make- that it is the best?
Does the Cupid call upon us to love? What about the colour RED? Is a colour ever just a colour; and what does it symbolise on Valentine’s Day?
The title of this article sums up two key assumptions we share. First, language provides the most powerful means we have for understanding the world and its systems and using that understanding to help shape our lives.
Secondly, all language- including the language of visual images or of symbol systems and writing- is persuasive, pointing in a specific direction and asking for response.
You are hereby challenged to take seriously the arguments made by everyday images and words and to recognise how such arguments permeate our lives.
Take some time and look around you. We are surrounded by texts that beckon, that aim to persuade. In short, we walk, talk and breathe persuasion very much as we breathe the air: everything’s an argument!
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